Customer Journey Map and its role in Marketing

Photo by Robert Bye on Unsplash

Customer experience can be also described as a battleground. A good experience will make customers return to a store a couple of times, a bad one however will make him leave and never return. Customer journey map can be a strong ally in this battle.

According to L. Abbott the true desire of customers is not to just buy a product, but to buy an experience. In that manner, we…