The Art of Visual Search and Image Recognition in Marketing
Visual Search and image recognition are two features that could be proven essential in technology in the near future. With the aid of artificial intelligence and its algorithms, these features can improve customer experience to a great extent.
Moreover, let’s see why artificial intelligence is so important to visual search, and how strong is its impact on marketing. According to ViSenze, an AI startup company, a percentage of 62% of millennials have stated that one of their main desires for a great digital shopping experience is the ability to have visual search. Apart from that, a percentage of 80% is discovering products while on the go. Visual content is more effective in many ways, as 90% of the information that is transmitted to our brains is visual. Therefore, it is clear to see that marketing is in need of searching for more ways to coexist with artificial intelligence in the future.
In order to understand why marketing needs visual search, it is important to know what exactly is visual search. Visual search is an engine that searches images and patterns based on an algorithm, that can identify an item within the picture and propose the results to the user.
This is an essential tool for eCommerce brands because the search results could show the user’s items on the first page. Without…
